Could This New App Help Venues Reopen Sooner?
By Cassie Whitt
The U.K. has been leading the way in reimagining the live experience since the pandemic set its perilous grips on the concert industry. First, they debuted a socially distanced concert venue the Virgin Money Unity Arena in Newcastle, and now a new start-up is beginning testing on a “health passport” in hopes of safely reopening U.K. music venues.
You Check, an app that launched in 2019, was originally designed to help combat ticket scalping by replacing physical tickets with a digital ticket and identification system housed securely on the app. It also provided an easy way for promoters to send direct updates to ticketholders.
“When Covid-19 hit, You Check looked to see how its notification system could be adapted to help with track and trace by connecting with attendees and tying in test results,” reports Event Industry News. Thus entered the ability to import COVID-19 test results alongside the ticketholder’s information.
The first test events for the app will take place at the 100 Club in London and Bristol’s Exchange next month, both of which will be at 25 percent capacity for the trials. They will then be repeated with the same group of attendees with the intention of rolling out the service to venues across the U.K. afterward.
Does this technology give you hope?
For now, most of us must make the best of the digital space. If you’re having trouble maintaining and entertaining your audience in these show-less times, contact us for an artist services consultation with our team of industry experts!
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