The Magic Of The Black T-Shirt

By Cassie Whitt

That Ramones shirt everyone has

If you’re like many of us here at the 180dB office, you're probably greeted solely by various shades of black when you open your drawers or closet. “Do I want to wear the black band tee, the black band tee or—uh—the black band tee today?”

According to Champion, music merch is one of the fastest growing sources of revenue for artists, having grown 40 percent in sales between 2017-2018. UMG reports a 75% increase in revenue from merch this year. Touring artists (RIP tours) earn between 10-35% of their revenue through merch sales.

Knowing that, you might be wondering exactly how to cash in on this trend and fund your future.

There’s a very simple first step and it’s directly related to the best-selling type of merch item: That trusty ol’ closet staple of ours—the black T-shirt. If you’re a band looking to start selling textile goods, betting for returns on a black T-shirt is pretty safe.

Luckily for those of you reading this, you can start now with us. Through relationships we’ve garnered over our staff’s career, we’ve acquired some of the best rates for T-shirt manufacturing in the business.

Check out the merchandising deals on our webstore, and feel free to contact us for more information about our artist and label services!